About Antares

Who we are      History      Our Vision      Partners

Strength in Numbers

Who
We Are

The Antares Alliance is a collaborative network of agribusiness companies, united to amplify their impact through innovation and shared expertise.Specializing in advanced genetic optimization like IVF and embryo transfer, Antares drives industry change, offering partners a platform for innovation, market differentiation, and collective success. Together, we’re transforming the landscape of agriculture.

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Antares is an association of thriving companies, with strong
individual identities, that are simply more powerful together.

Our History

In 2013, WestGen started on a journey of building a group of like-minded companies that would work collaboratively to help agribusinesses prosper.

By 2023, the group had grown to include ten companies and millions in revenue — it was finally time to formalize the group under its own brand.

In January 2024, the group officially became known as the Antares Alliance with the founding partners Agwest, The Arc, Bow Valley Genetics, Cryogen, Equine Register Canada, Horizon Equine, Proventus, Semex, Vivaria and WestGen.

From humble beginnings
to a thriving alliance –
Antares emerges, uniting
ten pioneering companies
in agribusiness prosperity.

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Our Vision

Our cohesive group of companies maximizes value for both our companies and customers. We attract top talent across our group, driving industry change and delivering innovative solutions for our customers.

Profitability & Expansion

Our organization consistently achieves profitability across all segments, bolstered by a compelling value proposition that delivers substantial return on investment to our customers, thereby ensuring exceptional retention rates. Recognized as the premier provider of services and products in our industry, we have strategically extended our presence to additional provinces, countries, and continents by broadening the scope of our existing entities and incorporating new companies into our group.

Talent Retention & Job Satisfaction

Our group-wide talent and retention program is in place and succeeding. We are confident in each company’s vision and goals and are able to translate this to the labor market so that they come looking for us. Key training is implemented for the needs of our industry, and succession planning and cross-training are ongoing practices. Our company and individual training programs are the envy of the industry AND revenue generating.

Integration & Technology

We are a leader in new technology utilization. The group of companies is fully integrated and brings a full line of products and services to farms and key accounts. Every company in the group has a clear understanding of how company-to-company synergy connects them to other partners in the group. All of our company communications and data are integrated and impactful. Our shared database and technologies position us as a full group of companies with all industry services linked wherever possible.

A Word from
Our CEO

“The Antares Alliance is a strategic partner for any company looking to drive innovation, create market differentiation, and achieve shared success. Together, we are not just shaping the future of our industry – we are redefining it.”

Chris Parry – Antares Alliance CEO

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ANTARES ALLIANCE PARTNERS

Meet our Partners